Privacy Policy

Last updated on March 18, 2021.

Avalanche Québec (hereinafter, « Avalanche Québec », « we », « us », and « our ») is fully dedicated to the protection of your personal information.

The main objective of our Privacy Policy (hereinafter, the « Policy ») is to explain how we access personal information whenever you use our website ( (hereinafter, the « Website »), for what purposes we use such information, and what rights you are granted in that respect.

Nothing in this Policy shall apply to any websites operated by third parties (including those you may reach by clicking on hyperlinks on our Website), in regards to which we decline any and all liability. Most external websites you may have access to will rely on their own privacy policies, which you should consult before submitting any personal information.

Generally speaking, « personal information » is any information about an identifiable individual or that allows an individual to be identified, such as an individual’s name, e-mail address, or date of birth.

While interacting with you, we may collect some of your personal information, such as:

  • Your last name
  • Your first name
  • Your e-mail address
  • Your home address
  • Your billing address (whenever relevant)
  • Your phone number

In all cases, we strive to limit the amount of personal information we collect to what is strictly necessary to achieve the goals described in the section entitled « For what purposes do we use personal information ? », and we do not knowingly collect personal information from minors.

When you purchase an item from our store, Stripe Inc. collects some of your personal information such as your payment data (for instance, your credit card’s number, expiry date, and CVV code). This information is stored on servers that might be located outside of Canada, including in the United States. Hence, we recommend that you familiarize yourself with and agree to Stripe Inc.’s privacy policy before sharing any kind of personal information.

In order for the Website’s browsing features to function properly, its server automatically exchanges certain technical information with your computer by means of beacon files and other tracking devices (hereinafter, considered collectively, « cookies »).

The cookies we use do not collect information allowing to identify you. Rather, they collect general information that we do not combine with your personal information, such as:

  • your IP address ;
  • the brand and version of your Internet browser ;
  • the brand and version of the operating system installed on your computer or device ;
  • the URL address of the pages you consult while visiting our Website;
  • the date at which you visit the Website, as well as the opening and closing times of your sessions.

The essential and functional cookies we use allow you to browse the Website, to enjoy its numerous features, and to customize your user experience according to preferences such as language. Although you may deactivate those cookies by modifying the basic parameters of your browser or mobile device. Keep in mind that doing so might impact your overall browsing experience.

We also use Google Analytics in order to collect information pertaining to the specific use you make of the Website (for instance, the pages you consult most often or the error messages you might receive). We use this information only to improve the efficiency and operation of our website. You may deactivate those cookies by downloading this module.

To learn more about cookies, please visit the All About Cookies website or get in touch with us as indicated in the « How to contact us? » section.

Wherever possible, we obtain your personal information directly from you with your consent (for instance, when you fill out a form to become a member or subscribe to our communication tools). We may also collect personal information from third parties whenever you have agreed to it or we are legally allowed to do so.

Generally, we only collect, use and disclose your personal information with your consent. However, in some cases, the law provides that we may collect, use or disclose your personal information without your consent.

There are times when we will explicitly ask for your consent, for example by checking a box provided for that purpose. This explicit consent may allow us to send you our communications or to process your order, as the case may be. At other times, we obtain your consent implicitly, when we can reasonably conclude that your actions allow us to collect, use or disclose your personal information.

Subject to certain contractual or legal limitations, you may withdraw your consent at any time by contacting us as indicated in the « How to contact us? » section.

Avalanche Québec and its partners mainly use your personal information to:

  • Transmit communications you have agreed to receive ;
  • Communicate with you about your order, your account, and to provide you with customer service when required ;
  • Process payment for your order, where applicable ;
  • Provide you with our services ;
  • Achieve other purposes that we identify from time to time, and that are permitted by law.

Only employees whose duties so require, our business partners and our service providers (for instance, hosting and online payments service providers) have access to your personal information, insofar as such access is required to offer you our services. We may also make your personal information available to third parties in compliance with law or a court order.

The personal information we collect is stored within secured systems hosted on servers which may be located outside of the province of Québec, including elsewhere in Canada or in the United States. In such cases, we may require confidentiality and privacy commitments from our suppliers to ensure an adequate level of protection.

We do not retain or access your personal information longer than is necessary for the purposes identified in this Policy and to comply with our legal and regulatory obligations.

The personal information we have access to is used in a confidential manner in accordance with applicable privacy laws and regulations. We also take reasonable physical, technical, and administrative measures to protect your personal information from loss, theft, and unauthorized access or use.

Applicable laws and regulations grant you certain rights such as :

  • protection of the privacy of your personal information;
  • access to, and correction of, your personal information;
  • withdrawal of your consent to use your personal information, where applicable.

If you wish to know more about the protection of your personal information or wish to exercise your rights, please contact us at:
900 route du parc
Sainte-Anne-des-Monts (Québec)
G4V 2E3

Avalanche Québec may update this Policy from time to time. Update notices may be used to notify you of recent changes to this Policy, but the posting of the revised Policy will be deemed to constitute sufficient notice. Your continued use of the Website constitutes your acceptance of this Policy and any updates.

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